ADLAB
BU Lacrosse
CHALLENGE: Increase attendance for Boston University's lacrosse teams.
INSIGHT: Lacrosse, unlike more popular BU sports such as ice hockey, remains underappreciated due to its complex rules and limited national promotion.
IDEA: Foster awareness among BU students about the social connections they can build with friends, family, and the community by collectively embracing the experience of attending a lacrosse game.
AD: Eliza Nuestro and Nicole Geary CW: Matthew Clary and Anna Robertson
The only thing better than watching the Terriers rip twine is cheering the Terriers on with your friends. #TakeYourTeam #TerrierTown.
BU LAX dishes the dime straight to #TerrierTown. Take your team and watch 'em win..again ;)
Rip too hard, don’t stand too close when the BU Women’s LAX gears up against BC! #TakeYourTeam
#TakeYourTeam to #TerrierTown and watch BU LAX dust BC!