DIABLO IV
CHALLENGES: 1. Break Through Culture: Diablo is ready and waiting to grab the world's attention once again.
2. Reestablish Diablo: Over 10 years have passed since the last Diablo launch. It's time to excite gamers.
3. Stand Out: Diablo needs to differentiate itself within the overcrowded gaming category.
SINGLE IDEA: Powerless in real life, not in Diablo. Power Up.
AD: Eliza Nuestro and Maya Stitzlein CW: Maya Stitzlein
OOH
SOCIAL
