Converse is CO_
CHALLENGE: Conceptualize a Fashion Brand
INSIGHT: Converse stands as a timeless fashion essential adaptable to any personal style. Let’s celebrate Converse’s individuality by highlighting the qualities that make this shoe a standout.
IDEA: Use alliteration to bring conversation about all of Converse’s good through the phrase "Converse is Co_"
AD: Eliza Nuestro CD: Mika Huang
OOH
Converse is your constant in any outfit, no matter the style. Visit converse.com today
Comfortable on the feet and comfortable on the fit. Visit converse.com today
NYT BANNERS
Empowering young creatives, one conversation at a time.
Converse has always been about empowering creativity. That’s why we went ahead and started Converse is Conversation, a podcast where we take a deep dive into how young Converse creatives create. This show offers an unprecedented view into how the futures of the creative world think and operate, while giving you eclectic stories that will never fail to entertain.
Time to get Creative, Converse Family
Ever wanted to design your own shoe and actually sell it? Now’s your chance. It’s time for Converse is Contest! We are hosting a contest where the only rule is that your design must be based off of a word that starts with CO. What’s stopping you? Go ahead and give it a try!
Slide 1
Converse is Copied - Topic of Slide 1 of carousel
Headline: Thousand attempts at recreating our style, Zero successful duplicates
Descriptor message: What happens when you create an extremely iconic shoe and sell millions of them? Bootlegs and copies are created to try and catch up on the Converse style. Well, it’s safe to say that none truly captures the essence that we have cultivated for over a century. Continue to see how Converse manages to stay as one of the most recognizable sneaker brands.
Slide 2
Converse is Collected
Headline: You don’t want to miss out on a century of style
Descriptor message: Did you know that there is a Guinness world record for the “largest collection of Converse shoes?” After more than a century of creating style and frontlining in fashion trends, Converse shoes have been bought, worn and even collected. With over 2630 pairs of Converses in the world record holder’s collection, it is never too late to start your own.
Slide 3
CTA: Learn More
Descriptor message: The COs don’t just stop here, COme explore the world of Converse.
CONVERSE IS: CONVERSATION PODCAST
Podcast blurb: "Converse is: Conversation takes listeners into the minds of artists that have previously collaborated with Converse. This podcast series explores topics such as the creative process, fashion, what inspires them and all the things that you will want to know. The show offers an unprecedented view into how these artists think and operate, while giving you eclectic stories that will never fail to entertain. New episodes every month."
Video Script
Intro:
Hey everyone and welcome to Converse is Conversation, a show where we take a deep dive into how young Converse creatives create. From their inspirations to their creative process, we aim to explore all of that in an episode, so let’s get started! I’m your host, Mika Huang and today I’m joined by Eliza Nuestro!
Questions Asked:
- As a young creative, who would you cite as your inspiration to get into the creative industry in general?
- Can you describe a little bit about how your creative process functions - eg how you brainstorm → using the converse is collaboration graphic as an example
- How did you decide that you wanted to get into advertising and the creative space?
DESIGN CONTEST
